On June 29, 2011, I joined a group of professional communicators from across North America in downtown Chicago for the "<a href="http://wrwlivechgo.eventbrite.com/">Writing Across All Media</a>" Workshop presented by Steve Crescenzo and Jim Ylisela.
Listen to this 5-minute post-event interview of Steve, attendees and even Scout, the young daughter of writer David Murray. Scout didn't attend the workshop, but she did attend the Chicago Cubs game afterward, along with her parents.
This was a very practical, and very engaging, seminar in which Write (Steve) and Jim (Rewrite) explained how to:
1. Transform your communications department from a funnel pumping out every content request to a filter making good decisions about what to write, how to write it – and what doesn’t make the grade.
2. Create a “news desk” to decide which channel a piece of content belongs in – print, online, social media, audio or video, e-mail or face to face.
3. Change your web (or intranet) writing style to adapt to dramatic changes in the last two years.
4. Compose an effective blog that will draw readers and inspire comments.
5. Master the art of Print 2.0 – and give your publication new life.
6. Make the best use of Twitter’s 140-character limit – it still demands good writing.
7. Write for podcasts and other audio channels, which are fast becoming the most popular corporate communication tools.
8. Write for video, to create stand-alone video stories that go beyond “talking heads.”
9. Draw a crowd around typically boring corporate topics and initiatives by telling those stories across various media.
