Why would a company pay Infoble (http://infoble.com) to create and/or manage the distribution and tracking of podcasts? Because Infoble can overcome many of the barriers facing corporate podcasts, including bandwidth, information security, measurement of ROI, searchable archived content and more.
Listen to a 20-minute conversation with Bob Freer, Infoble VP business devclopment, and Julie Baron, Principal at Communication Works, an Arlington Heights, IL, communications strategist.
00:00 Intro
01:50 Evolution of social media within companies
03:20 Clients using the Infoble podcasting service
04:45 Past the ‘fear factor’—time to ‘do it right’
06:30 Segmenting audience messages
07:00 Popularity of podcasting
07:30 Two big ‘use cases’ for podcasting
08:30 Why pay for the Infoble solution? Bandwidth, security
11:25 Measurement
13:35 Search archived content
14:25 If the CFO wants to read the quarterly numbers…
15:00 Making podcasts interesting
16:20 Who reads when podcasts are recorded?
17:20 Faster, better with Infoble
19:45 Also works well with video!
20:50 Example of a selective use of Q&A for internal/external audiences
Show theme, "Rollin'" by
Barry McCabe is available from the
PodSafe Music Network.
Bob Freer
VP Business Development
Infoble
Phone: 1-312-933-3931
Website: http://www.infoble.com
Email: bob@infoble.com
Julie Baron
Principal
Communication Works
101 N. Hickory Ave., Arlington Heights, IL 60004
Phone: 1-847-818-0782
Email: jbaronworks@aol.com
