Tue, 13 March 2007 CommaKazi Speek Show 3 posted on March 13, 2007 Participants: Gerri Nowoczynski, Kraft Foods Global Information Systems Communications Manager (gnowoczynskiATkraftDOTcom) Jeffrey T. Walsh, KLC Associates Executive Vice President (jtwATklcassociatesDOTcom) Karen Memory, Walgreen's Home Care Tom Keefe, VW Credit Enterprise Communication Manager (tomDOTkeefeATvwcreditDOTcom) 00:00 Intro 00:50 What is a "Senior Communicator Forum"? 02:05 Topics: Social Media, Ethical Lapses 02:50 PR "Blooper List" 05:20 Hurting the Case for Social Media 06:05 Full Disclosure and Confidentiality 07:40 Educating Employees 11:45 Managing Translations 14:24 Get Info Past the "Roadblocks" 15:46 Reaching the Tightly Monitored Workforce 20:04 Let's Just Talk! 21:32 Wrapup Show theme, Rollin' by Scott McCabe Comments[0] |
Sun, 11 March 2007  00:00 Intro00:18 What is a Senior Communicator Forum? 01:10 Introduce discussion colleagues 01:45 Topic: social media within Kraft Foods 02:00 Gerri Nowoczynski explains her role within Kraft 02:40 Kraft's podcast 03:30 Initial employee feedback: Thanks for sharing vision, viewpoints 04:15 Also using Articulate software 05:00 Kraft's not blogging because... 05:35 Takes investment of time and energy to podcast & blog (Tom Keefe) 06:00 Disadvantage of not keeping blog content fresh (Karen Memory) 06:10 Sees a cooling of enthusiasm for blogging, but not podcasting (Jeff Walsh) 07:15 SharePoint provides forum for employee questions (Gerri) 08:30 Scramble to communicate after announced potential merger (Karen) 09:35 Challenges of public companies (Gerri) Show theme: "Rollin'" by Barry McCabe, courtesy of the PodSafe Music Network. Comments[0] |
