Quick & Dirty San Francisco #3: Lynn Patterson, CSR Communications

These Quick & Dirty podcasts are unedited MP3 recordings made with my portable digital recorder at the IABC 2009 World Conference at the SF Marriott in San Francisco.

#3 was recorded on Monday, June 8, 2009 following a presentation by Lynn Patterson, director of corporate responsibility at RBC Financial Group, Ontario, Canada. Lynn's presentation, "The Suite Spot: Transforming your corporate responsibility report into a communication suite," included ideas for moving away from a focus on corporate responsibility reports so that communicators instead can provide a "suite" of communications tailored to key audiences across appropriate media.

Our discussion covered the reasons to move in the direction of CS communications suites, examples of how it is done at RBC, and the possibly surprising thought that CSR departments may one day disappear--but the work won't.