Communications that change the world for the better. A conversation with Bill Ryerson, president of Population Media Center.
Listen to a success story that shows how lives have been changed across the globe from an unusual force for good in social change: melodramas (soap operas).
00:00 Introduce Bill Ryerson, president, Population Media Center
02:00 The global problems being addressed: population, environment, health
03:11 Information itself is not enough to change behavior
04:07 An innovative approach--melodramas
07:40 Literacy positively impacted in Mexico
09:20 Family planning & reproductive health programs
10:40 Tanzania radio show creates huge behavior changes
12:00 Ryerson takes methodology worldwide
12:30 Ethiopia program reaches half of the country's population!
13:30 Local culture, language experts write content
16:50 Amazing success statistics
18:00 Touching letters
20:00 10-year goal: expand from 15 countries to 50
21:30 Looking to launch US trial program
Show theme, "Rollin'" by Barry McCabe is available from the PodSafe Music Network.
Population Media Center: 145 Pine Haven Shores Road,
Suite 2011, P.O. Box 547, Shelburne, VT 05482-0547 USA
Phone: 1-802-985-8156
Fax: 1-802-985-8119
Website: wwwDOTpopulationmediaDOTorg
Technorati tags:
tom keefe commakazi speek iabc podcast bill+ryerson population population+media+center soap+operas melodramas
