Fri, 4 May 2007  CommaKazi Speek Podcast Show 8Interview Date: May 2, 2007 A follow-up interview with crisis communications consultant Gerard Braud, taking a closer look at crisis communications planning two weeks after the Virginia Tech massacre. No, we haven't started summer reruns yet...this is a 12-minute follow-up conversation with a crisis communications expert who has helped many organizations prepare for the worst--and has seen firsthand how the lack of crisis planning can be as devastating as the crisis itself. Braud shares some important ideas--including why text messaging isn't the "answer" in a crisis like the Virginia Tech shootings. He also provides a glimpse into the presentation he will make this June in New Orleans at the International Conference of the International Association of Business Communicators. Show Notes 00:00 Intro 00:33 Anyone out there writing a crisis communications plan? 02:00 Communications can save lives! 02:40 This is affordable--and priceless 04:10 An emergency ops plan is NOT a crisis comms plan 06:20 What went wrong at Virginia Tech and why 07:15 Text messaging is not the "end-all, be-all" 08:15 Leadership behavior in a crisis 09:30 "It'll never happen here" and other fairy stories 11:30 Wrap-up Braud Communications, 408 Heavens Drive, Mandeville, LA 70471 Phone: 985-624-9976 (New Orleans) Fax: 985-674-9121 email: gerard@braudcommunications.com Technorati tags: Comments[3] |
